Seth Godin
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Toti marketerii sunt mincinosi
Suntem convinsi ca vinul are un gust mai bun daca-l bem dintr-un pahar scump. Ni se pare acceptabil ca un Porsche de 80 000 de dolari sa-i fie net superior unui Volkswagen de 36 000 de dolari, care este practic acelasi fel de masina. Admitem fara rezerve ca pantofii sport de 125 de dolari sunt mai comozi (si arata mai bine) decat varianta lor de 25 de dolari. Ce altceva este publicitatea, daca... Citește mai mult
Triburi
Un trib este un grup de oameni care au un interes comun, o modalitate de comunicare si un lider. Timp de milioane de ani, oamenii au cautat sa faca parte dintr-un trib sau altul, fie el religios, etnic, politic sau muzical.Acum internetul a eliminat limitele geografice si financiare, iar datorita retelelor de socializare si blogurilor, unui trib ii e mai usor ca oricand sa capete mai multi adepti.... Citește mai mult
Toti suntem ciudati
Seth Godin este autorul a optsprezece bestselleruri internationale – printre care Purple Cow si Tribes – care au modificat felul cum gandesc oamenii despre marketing, leadership, schimbare si modul de raspandire a ideilor. El a infiintat Yoyodyne si Squidoo, este un antreprenor de succes si un conferentiar foarte popular.APATIA PROFESIONALA DAUNEAZA GRAV SANATATIIVrei sa fii autentic? Vrei s... Citește mai mult
Linchpin
Pana acum, in toate organizatiile existau doua echipe: conducerea si forta de munca. Acum exista si o a treia echipa - oamenii de neinlocuit. Acestia sunt inventivi, conduc (indiferent de functia pe care o au), stabilesc legaturi intre oameni, fac ca lucrurile sa se intample si ordoneaza haosul. Ei gasesc solutii atunci cand nu exista un set de reguli care trebuie urmate. Isi incanta si isi provoa... Citește mai mult
Asta inseamna marketing
In ultimul sfert de secol, Seth Godin a ghidat si a inspirat milioane de antreprenori, marketeri, lideri si fani din toate categoriile sociale, prin intermediul blogului sau, al cursurilor online, prelegerilor si bestsellerurilor sale. Este inventatorul a nenumarate idei si fraze care si-au facut loc in limbajul comercial, de la marketingul pe baza de permisiune la vaca mov, triburi sau hopuri. Ac... Citește mai mult
This is Marketing
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first... Citește mai mult
Linchpin
This life-changing manifesto shows how you have the potential to make a difference wherever you are Citește mai mult
Tribes: We need you to lead us
In this fascinating book, Seth Godin argues that now, for the first time, everyone has an opportunity to start a movement - to bring together a tribe of like-minded people and do amazing things. There are tribes everywhere, all of them hungry for connection, meaning and change. And yet, too many people ignore the opportunity to lead, because they are "sheepwalking" their way through their lives an... Citește mai mult
The Icarus Deception: How High Will You Fly?
In 'The Icarus Deception', Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of art. Everyone knows that Icarus' father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What bo... Citește mai mult
We Are All Weird
World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird. Face it. We're all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out h... Citește mai mult