Martin Lindstrom

speaker

  • Martin Lindstrom este unul dintre cei mai respectați EXPERȚI DE BRANDING DIN ÎNTREAGA LUME.

    Este un pionier în domeniul psihologiei consumatorului, al marketingului și al cercetării în neuro-marketing.

  • NEW YORK TIMES BESTSELLER

    Este autorul din spatele cărților: Buyology și Brand Sense.

  • CĂRȚI

    • Brand Building On The Internet
    • Clicks, Bricks & Brands
    • BRANDchild- Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands
    • BRAND sense - Building Powerful Brands Through Touch, Taste, Smell, Sight & Sound
    • Brandwashed - Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
    • Buyology - Truth and Lies About Why We Buy
    • Small Data: The Tiny Clues that Uncover Huge Trends

    În Small Data, Martin împărtășește vasta sa experiență de a lucra cu branduri din întreaga lume și modul în care acest lucru l-a ajutat să identifice și să găsească date despre tendințele globale de consum.

Primul element

Cărti de Martin Lindstrom


Small Data

49,00 RON

Martin Lindstrom, un Sherlock Holmes al lumii moderne, valorifica puterea informatiilor calitative in misiunea sa catre urmatoarea mare descoperire.Angajat de cele mai notorii branduri din lume pentru a afla la ce anume reactioneaza clientii lor, Martin Lindstrom a decis sa-si petreaca 300 de nopti din an in casele unor straini pentru a observa cu atentie fiecare detaliu al vietilor acestora, pent... Citește mai mult

Buyology

60,00 RON

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study--a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, comme... Citește mai mult

Brand Sense

101,00 RON

Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. In this second edition of his book Brand Sense - fully revised and updated to include the latest research and statistics - branding expert Martin Lindstrom shows how it can be done. Citește mai mult

Small Data

83,00 RON

'If you love 'Bones' and 'CSI', this book is your kind of candy' Paco Underhill, author of Why We Buy'Martin's best book to date. A personal, intuitive, powerful way to look at making an impact with your work' Seth Godin, author of Purple CowMartin Lindstrom, one of Time Magazine's 100 Most Influential People in The World and a modern-day Sherlock Holmes, harnesses the power of "small data" in his... Citește mai mult

Buyology

77,00 RON

Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan. This book shows the extent to which we deceive ourselves when we think we are making considered decisions. It shows how factors as varied as childhood memories and religious belief come together to influence our decisions and shape our tastes. Citește mai mult