Martin Lindstrom

speaker

  • Martin Lindstrom is ONE OF THE WORLD'S MOST RESPECTED CONSUMER BRANDING EXPERTS

    He is a pioneer in the fields of consumer psychology, marketing, and neuro-marketing research.

  • BESTSELLING AUTHOR

    He is the Best-Selling Author of internationally-acclaimed ‘BRAND sense’ and ‘Buyology’.

  • PUBLISHED BOOKS:

    • Brand Building On The Internet
    • Clicks, Bricks & Brands
    • BRANDchild- Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands
    • BRAND sense - Building Powerful Brands Through Touch, Taste, Smell, Sight & Sound
    • Brandwashed - Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
    • Buyology - Truth and Lies About Why We Buy
    • Small Data: The Tiny Clues that Uncover Huge Trends

    In Small Data, Martin shares his vast experience from working with brands in numerous countries and how it has helped him identify and find supporting data for global trends that most of us either guessed at or had no idea existed.

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Books by Martin Lindstrom


Buyology

60,00 RON

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study--a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, comme... Read More

Small Data

83,00 RON

'If you love 'Bones' and 'CSI', this book is your kind of candy' Paco Underhill, author of Why We Buy'Martin's best book to date. A personal, intuitive, powerful way to look at making an impact with your work' Seth Godin, author of Purple CowMartin Lindstrom, one of Time Magazine's 100 Most Influential People in The World and a modern-day Sherlock Holmes, harnesses the power of "small data" in his... Read More

Brand Sense

101,00 RON

Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. In this second edition of his book Brand Sense - fully revised and updated to include the latest research and statistics - branding expert Martin Lindstrom shows how it can be done. Read More

Buyology

77,00 RON

Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan. This book shows the extent to which we deceive ourselves when we think we are making considered decisions. It shows how factors as varied as childhood memories and religious belief come together to influence our decisions and shape our tastes. Read More