Eric Ries
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The Lean Startup
Ca miscare, abordarea Lean Startup trebuie sa evite doctrinele si ideologiile rigide. Trebuie sa evitam caricatura unei formule stiintifice scortoase sau lipsa umanitatii in munca. De fapt, stiinta este unul dintre scopurile cele mai creative ale umanitatii. Consider ca aplicarea acestor principii in antreprenoriat va debloca un depozit urias de potential uman.Cum ar arata o organizatie daca toti... Citește mai mult
The Startup Way
Odata cu The Lean Startup, bestsellerul sau vandut in milioane de exemplare, Eric Ries a lansat o miscare globala. Concepte precum „produsul minim viabil”, „testarea A/B”si „pivotarea” au schimbat limbajul afacerilor. Acum, autorul se adreseaza companiilor de toate dimensiunile si ne arata cum poate miscarea startup sa revitalizeze chiar si cele mai mari si mai birocratice organizatii. In aceasta... Citește mai mult
The Startup Way
With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.In this groundbreaking new book, he draws on in... Citește mai mult
The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
Most new businesses fail. But most of those failures are preventable. "The Lean Startup" is a new approach to business that's being adopted around the world.It is changing the way companies are built and new products are launched. "The Lean Startup" is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late.Now is the... Citește mai mult