Eric Ries
Books by
The Startup Way
With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.In this groundbreaking new book, he draws on in... Read More
The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
Most new businesses fail. But most of those failures are preventable. "The Lean Startup" is a new approach to business that's being adopted around the world.It is changing the way companies are built and new products are launched. "The Lean Startup" is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late.Now is the... Read More