Robert Cialdini

Pre-Suasion

'Timeless and indispensable.' Amy Cuddy, author of Presence'Utterly fascinating.' Adam Grant, author of Originals and Give and Take'Shockingly insightful.' Chip Heath, co-author of Switch and Made to StickWhen it comes to persuasion, success can begin before you say a word.In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now... Read More

The Psychology of Persuasion

"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this high... Read More