Blue Ocean Strategy has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written.
Amazon selected Blue Ocean Shift as one of the „Best Business and Leadership Books of 2017” and has been published in over 30 languages.
Along with her colleague Chan Kim, Reneé Mauborgne is the first woman ever to secure the top spot on the Thinkers50 list of global thought leaders.
Teaching materials developed by the institute are in use in over 1700 universities in 100 countries with individuals, organizations and national governments across the world applying the Blue Ocean Strategy.
Reneé Mauborgne has received numerous awards including the prestigious Carl S. Sloane Award for Excellence for her innovative approach of management and leadership.
A Distinguished Fellow and Professor of Strategy at INSEAD, Renée was named among the world’s Top 5 best business school professors by MBA Rankings.
The indispensible follow-up to the over 3.6-million-copy-selling Blue Ocean Strategy. Read More
OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and expanded with new content. Named by Fast Company as one of the most influential... Read More