Guy Kawasaki
Cărti de
Incantare
Incantarea, asa cum este ea definita de Guy Kawasaki, nu vorbeste despre manipularea oamenilor. Acest sentiment transforma situatiile si relatiile interumane. Converteste ostilitatea in amabilitate si remodeleaza amabilitatea in afinitate. Ii transforma pe sceptici si cinici in persoane increzatoare, iar pe cei indecisi in indivizi loiali.Sentimentul de incantare poate aparea in timpul unei tranza... Citește mai mult
Realitatea in afaceri
Antreprenor, venture capitalist, blogger si guru in afaceri, Guy Kawasaki a abordat timp de mai bine de un sfert de secol, notiunea de afaceri, intr-o maniera mai putin conventionala. Trendurile indoielnice, teoriile superficiale, jargonul excentric, precum si neroziile evidente si neglijenta in afaceri, toate aceastea, autorul le taxeaza cu ireverentiozitate si umor. Pe toti cei care alearga cu f... Citește mai mult
Wise Guy - Lectii dintr-o viata
Guy Kawasaki a fost o prezenta constanta in lumea tehnologiei inca de cand facea parte din echipa Macintosh a Apple, in anii 1980. Este celebru pentru invatamintele sale din sfera antreprenoriatului, a investitiilor cu capital de risc, a marketingului si evanghelismului in afaceri. Dar inainte de toate acestea nu a fost decat un pusti din clasa de mijloc din Hawaii, nepotul unor bunici imigranti d... Citește mai mult
Wise Guy
Silicon Valley icon and bestselling author Guy Kawasaki shares the unlikely stories of his life and the lessons we can draw from them.Guy Kawasaki has been a fixture in the tech world since he was part of Apple's original Macintosh team in the 1980s. He's widely respected as a source of wisdom about entrepreneurship, venture capital, marketing, and business evangelism, which he's shared in bestsel... Citește mai mult
The Art of Social Media
From Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment, The Art of Social Media is a no-nonsense guide to becoming a social media superstar. By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to adv... Citește mai mult
The Art of the Start 2.0
Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 is Guy Kawasaki's classic bestselling guide to launching and making your new product, service or idea a success. This new edition has been expanded to reflect the seismic changes in business over the last decade, in which once-invulnerable market leaders have struggled and many of the basics of getting established... Citește mai mult
Enchantment
Enchantment noun: To charm, delight, enrapture. How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds. The book explains all the tactics you... Citește mai mult